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Optimize campaign performance with A/B Testing and Conversion Lift

Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. 

Level: Intermediate

It is important to measure the true performance of your ads on Meta platforms. This course explores the value of a 360 degree measurement approach and specifically covers how to implement and interpret Conversion Lift tests and A/B tests and use the insights to optimize your future campaigns.

By the end of this session, learners will be able to:

  • Identify the value a holistic measurement approach offers in improving campaign performance.
  • Set up and interpret the results of a successful A/B test.
  • Set up and interpret the results of a successful Conversion lift test.


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Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please come back later as we are constantly adding to our calendar.

Choose an Upcoming Event

  • Oct 17 | NORAM | English

    Thursday, Oct 17, 2024 at 2:00 PM to 3:00 PM EDT
    • Instructor: Felipe Ventura
  • Nov 12 | APAC | Bahasa

    Tuesday, Nov 12, 2024 at 1:30 AM to 2:30 AM EST
    • Location: APAC | Language: Bahasa
    • Instructor: Yasmin Nur Aini
  • Nov 26 | APAC | English

    Monday, Nov 25, 2024 at 11:00 PM to 12:30 AM EST
    • Location: APAC | Language: English
    • Instructor: Adam Sugihto