The Media Planning path helps advertisers strategically plan campaigns in Ads Manager. These courses explore how Meta ads solutions fit into an everyday media strategy and how advanced planning approaches can help meet specific business goals.
400-101 Meta Certified Media Planning Professional Exam Courses
Media Planning Lessons
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Determining the best buying type and bid strategy
Explore the available buying types and bid strategies for your campaigns.
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Aligning business goals with campaign objectives
Explore how to optimize your advertising strategy with campaign objectives, performance goals and data-based decision making.
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Proposing a campaign budget
Learn how to create a budget for auction and reservation buying types.
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Planning for your campaign audience
Explore how to select new, custom and lookalike audiences for your ads and use Meta Advantage+ audience.
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Applying best practices for placements and ad creative
Explore how to select the best placement and creative strategies with Meta Advantage+ solutions.
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Analyzing campaign reporting results and measurement strategies
Explore how to analyze campaign results and implement measurement strategies to improve advertising effectiveness on Meta technologies.
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Privacy controls and brand safety
Explore how to use brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.