Defining your ad audience
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
Your guide to audience targeting
Learn how to target ads to people most likely to be interested in your product.
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Privacy controls and brand safety
Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
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Integrating data sources into your ad strategy
Learn how to use the Meta Pixel, Conversions API and Facebook SDK to deliver relevant ads while protecting customer privacy.
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Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
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Cross-border trade: maximize international sales with Meta
Discover the best media practices that can help increase international sales on Meta technologies.
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Exploring best practices for ad creative
Learn how to select the best placements and apply mobile best practices.
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Measure and optimize your Audience Network ad performance
Learn to use Monetization Manager to measure ad performance, improve results with data and optimize your bidding strategy.
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Social Good for Business
This course will prepare learners to use Facebook apps to promote social good through your business.
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Create for a mobile world
Understand mobile behavior and improve mobile campaign performance.
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Reach more people on Instagram
Use the Instagram app to connect with your audience and reach more customers.
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Creative brief development
Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.
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Generate leads across Meta technologies
Explore ways you can reach and encourage high-quality leads using lead generation tools across Meta technologies.
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Stay Connected with Your Customers Online
This course teaches you how to bring your business online to connect with people.
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Attract an Audience on Social Media
This course teaches you how to learn from your online audience by the way they interact with your content.
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Ad formats and placements
Learn how to select ad formats and design creative strategies to reach your audience at each stage of the audience journey.
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Create ads that align to your business goals
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
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Get inspired by success stories
See how other disruptors are taking their businesses to the next level.
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Collaborative Ads
Learn how brands and retailers can partner to create performance marketing campaigns using Collaborative Ads.
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Managing audiences and optimizing targeting strategies
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
