Measure channel impact with Conversion Lift

The purpose of this workshop is to help learners assess whether channel lift measurement is appropriate for their business and understand the basics of running a channel lift study. Channel lift is an advanced use case of Conversion Lift that enables advertisers to measure how much of the impact of their Meta ads is being misattributed to other channels. Content will include an overview of what channel lift is, a scenario demonstrating how to use channel lift to calibrate attribution results, how to set up your infrastructure to get started and how to access the reporting UI.