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Creative is what makes people click and cuts through the noise. In this webinar, you'll explore the 4 Ps of effective ad creative—prominence, personalization, persistence and performance—while learning a practical framework to create ads that stand out, resonate with your audience and drive measurable business results. You’ll walk away knowing how to turn creative ideas into ads that don’t just look good but get people to take action.

By the end of this webinar, you'll be able to:

  • Apply the 4 Ps of creative to make your ads more effective and engaging.
  • Tailor your creative strategy to meet the unique demands of different channels and placements to ensure your ads resonate with each audience.
  • Plan and execute campaigns that drive measurable results by combining strategy, creativity and performance insights.

Choose an Upcoming Event

  • Click Here: The 4 Ps of effective ad creative

    Friday, Oct 31, 2025 at 1:00 PM to 2:00 PM EDT
    • Instructor: Felipe Barrientos