As expectations for transparency and control over personal data have increased, the advertising industry has continued to evolve to meet them. These courses help you understand how policies that limit the use of cookies or reduce the availability of device IDs are likely to impact your advertising efforts. These courses also explore tools you can use to adapt to these changes, respect the privacy choices people make and reassess the mechanisms you use to understand where people are in their customer journey.
As the ads ecosystem evolves, people have greater expectations of data control and transparency. At the same time, people prefer personalized ad experiences. This training helps advertisers understand how the three key evolutions in the ads ecosystem are likely to...
Learn how to set up the Conversions API Gateway, verify that the events are received and troubleshoot common issues.
Learn more about data usage and collection in the ads ecosystem.
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
Learn how you can use app events to improve your ads targeting, optimization and measurement.
