Get started with advertising

All Topics

Build lasting connections with customers with ads on Facebook, Messenger, Instagram and WhatsApp.

Analyzing campaign reporting results and measurement strategies

This course provides an overview of how to analyze campaign results and implement measurement strategies to improve advertising effectiveness on Meta technologies.
- Path
- Duration 15m
- Rating 4.6
- Intermediate
- Credential
Determining the best buying type and bid strategy

Explore the available buying types and bid strategies to use for your campaigns.
- Path
- Duration 28m
- Rating 4.8
- Intermediate
- Credential
Privacy and data protection across Meta technologies

Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
- Path
- Duration 10m
- Rating 4.8
- Beginner
- Credential
Introduction to campaign objectives

Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
- Path
- Duration 10m
- Rating 4.8
- Intermediate
Choose ad placements, budget and schedule in Meta Ads Manager

Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
- Path
- Duration 15m
- Rating 4.9
- Beginner
Optimize Meta Conversions API

Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
- Path
- Duration 23m
- Rating 4.8
- Intermediate
- Credential
Collaborative Ads

Learn how brands and retailers can partner to create performance marketing campaigns using Collaborative Ads.
- Path
- Duration 30m
- Rating 4.7
- Intermediate
- Credential
Set up and use the Meta Pixel and Meta Conversions API for website campaigns

Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.
- Path
- Duration 10m
- Rating 4.9
- Beginner
- Credential
Attract an Audience on Social Media

This course teaches you how to learn from your online audience by the way they interact with your content.
- Path
- Duration 13m
- Rating 4.3
- Beginner
Ad formats and placements

Learn how to select ad formats and design creative strategies to reach your audience at each stage of the audience journey.
- Path
- Duration 20m
- Rating 4.9
- Beginner
- Credential
Stay Connected with Your Customers Online

This course teaches you how to bring your business online to connect with people.
- Path
- Duration 16m
- Rating 4.7
- Beginner
Create ads that align to your business goals

Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
- Path
- Duration 15m
- Rating 4.8
- Intermediate
- Credential
Maximize performance with Advantage+ shopping campaigns

Discover how to use Advantage+ shopping campaigns to increase efficiency and achieve better performance.
- Path
- Duration 15m
- Rating 4.7
- Beginner
- Credential