Advanced marketing mix modeling using Meta Open Source project Robyn
Learn how to use Robyn to build marketing mix models that are fast and accessible.
All Activities
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Get Started With the Facebook SDK and App Events for Android and iOS - Advanced Marketing Developer
The Facebook SDK is a set of software components that developers can include in their mobile app to understand how people use the app, run optimized marketing campaigns and enable Facebook login and social sharing.This course helps you understand...
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Configure Facebook SDK and App Events for Android - Advanced Marketing Developer
The Facebook SDK for Android gives you access to Facebook login and social sharing, App Events, the Graph API and mobile app ads. This course helps you install and configure the Facebook SDK for Android and set up App...
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Create engaging reels to help grow your business
This training provides creative tips to build engaging reels and creative best practices for incorporating Reels into a media strategy. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To...
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Optimize for the conversions you value
This workshop covers how to guide AI for greater campaign performance using optimization tools across Meta technologies. Learn how to customize ad delivery for specific business KPIs and high-value customers, connect data sources for more accurate optimization and measurement and...
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Measure the true impact of Meta ads on search traffic with Conversion Lift
Learn how to measure the true impact of Meta ads on search traffic by combining lift studies with custom conversions. This training provides an overview of the Conversion Lift methodology, step-by-step study setup guidance, and a review of the...
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Amplifying authenticity: Multiply organic creator influence with paid performance
The purpose of this workshop is to help advertisers enhance their ad performance through automation, personalization and scalable creative delivery. We will explore the benefits and practical use of flexible media, related media and format automation, including how to enable...
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Enhancing your workflow with new creative automation tools and features
The purpose of this workshop is to help advertisers enhance their ad performance through automation, personalization and scalable creative delivery. We will explore the benefits and practical use of flexible media, related media and format automation, including how to...
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Mastering Utility, Marketing and Authentication Messages on WhatsApp Business Platform
Unlock the full potential of WhatsApp Business with cutting-edge messaging solutions for your company. In this training, you will learn how to automate key processes, build stronger customer relationships, and drive faster business results. Discover how utility and authentication messages...
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How to interpret statistical outputs of regression and extract data with SQL
This course is designed to help participants understand what SQL is and why it is useful for working with data, use basic SQL commands to extract, organize, and manage information from databases. Don't see any events here? Be sure...
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Build a Business Messaging Strategy
This training helps prepare you for the Meta Certified Business Messaging Strategy Exam. This training helps prepare you for the Meta Certified Business Messaging Strategy Exam. This exam measures your ability to understand and apply the core concepts, tools...
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Determine the right measurement approach
In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for your test. You’ll also learn about different measurement approaches you can use to prove or disprove your hypothesis. Last, you’ll...
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Promote products with ads that click to Messenger
This workshop explores how you can showcase and sell products with ads that click to Messenger and shopping features on Messenger. Learn how to add products to Meta Commerce Manager, improve ad performance with catalog best practices and create...
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Get started with advertising on Instagram
In this training, you will discover how to get started with advertising on Instagram by leveraging Meta technologies to achieve your business goals. You’ll learn how to create engaging images, videos, and captions that connect with customers and increase...
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Get started with advertising across Meta technologies
In this training, you'll learn how advertising works across Meta technologies and discover how to create engaging content, connect with customers, set clear business goals, and use tools like Facebook Pages, Boost, Meta Business Suite and Ads Manager to...
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Foundations of Meta Business Messaging
This training helps prepare you for the Certified Meta Business Messaging Strategy Exam. This exam measures your ability to understand and apply the core concepts, tools, and strategies of Business Messaging in order to increase customer engagement and sales. Learn...
