Boost Your Event
After you create an event you can “boost it” which turns it into an ad. Boosting an event can help increase awareness and ticket sales. In this course, we walk you through how to boost an event, step by step.
All Activities
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Introduction To Page Promotions
This lesson is the first in a series showing you how to run promotions from your Facebook business Page. The other lessons in this series will dive deeper into measurement, optimization, editing Page promotions and each of the specific Page promotion...
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Promote Your Business Locally
Use this lesson to learn: How to reach a local audience with your Page ads. How to choose the right creative, targeting and budget and schedule for your event.
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The Measurement Journey
An overview of the journey towards good marketing.
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Facebook and Partner Solutions
An overview of first-party and third-party measurement solutions.
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Measurement Foundations: An Introduction
An overview of Facebook's approach to measurement.
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Business Goals and Ad Objectives
How can Facebook advertising align with your business needs? Learn how our ad objectives map to the actions you want consumers to take.
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Messenger Development Process
Put your Messenger experience into action following our 5 step approach from identifying your approach to optimizing your final product.
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Key Attributes of Conversations
Memorable Conversations on Messenger are expressive and distinct. Learn what makes a conversation engaging on Messenger.
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Platforms and Placements
Over four of our platforms, we offer more than 13 ad placements. Learn how people interact with our platforms and how each placement helps us deliver your ads to your audience.
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Our Value within Digital Marketing
Through our various digital platforms, we offer you unique opportunities for engaging with your customer and reaching your audience. Learn the value Facebook brings to the digital marketing landscape.
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Formats and Asset Optimization
As you have many options to display your creative assets on our platforms, learn how each format works and how to optimize your assets accordingly.
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Messenger Experience Lifecycle
Messenger is used across the consumer journey. Learn the high-level approach to engage with your audience from the beginning, middle and end of the Messenger experience lifecycle.
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Insights on Stories
Use this lesson to: • Find insights for organic stories on Instagram and Facebook. • Find insights for ads in stories Instagram and Facebook.
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Run Ads in Stories
Use this lesson to: * Prepare creative for ads in stories. * Identify which ad objectives support ads in stories * Create and run stories ads using Ads Manager. * Create and run stories ads through the ads API.
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Create Stories
Use this lesson to: • Understand how people are using stories. • Identify the ways that stories can help you build your brand. • Create a story for your business.
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Introduction to Stories
Use this lesson to: • Identify what stories are. • Know how the Facebook community uses stories. • Know where stories are available across the Facebook family of apps and services.
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Creative Tips for Ads in Stories
Use this lesson to: • Optimize your creative for stories ads. • Create more enaging ads in stories.
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Earn Money With Your Page Content
This course helps creators monetize their content on Facebook. Learn how to: Manage your monetized content with Creator Studio. Earn money with ad breaks in your videos. Earn money with fan subscriptions. Earn money with your brand.
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Facebook Ad Policies: Creative
Use this lesson to: Know what forms of creative you can and can't use when advertising on the Facebook family apps and services.
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View and Manage Billing and Payments in Business Manager
Use this training to learn how to change your payment method across multiple ad accounts/Pages in Business Manager. You'll also learn how to create and share downloaded invoices and billing reports for finance management and set up an employee or...
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Taxes and Facebook Ads
Use this training to recognize how taxes may be collected on your Facebook Ads. You'll also learn how to add or update your business' tax identification number to your ad account.
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What are Facebook Groups? copy
In this lesson, we'll take a high-level look at what Facebook Groups are, their benefits, and some things to consider before you start one.
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Protect Content with Rights Manager
Help fight piracy and copyright infringement on Facebook by applying for Rights Manager. Once approved, Page administrators can streamline monitoring and management of their video and associated audio content on Facebook. Tap into the API to access adv...
