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Optimize for purchases with ads that click to message

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Webinar learning objectives

Learn how to set up and run effective campaigns using ads that click to message, optimized for purchases. This training covers key concepts and best practices for creating successful campaigns across Messenger, Instagram, and WhatsApp, so you can get more sales through messaging experiences. This training is designed for small to mid-sized advertisers who are ready to configure campaigns with a purchase performance goal.

Send purchase events to Meta Ads Manager for optimization eligibility and accurate campaign measurement.

Set up a campaign in Ads Manager for ads that click to message with a purchase performance goal.

Track conversion metrics and customize reporting for deeper insights with Ads Manager reporting tools.

Choose an Upcoming Session

  • Sep 28 | NORAM | English

    Monday, Sep 28, 2026 at 12:30 PM to 2:00 PM EDT
    • Location: NORAM
    • Instructor: Diana Muzquiz

  • Oct 20 | NORAM | English

    Tuesday, Oct 20, 2026 at 12:00 PM to 1:30 PM EDT
    • Location: NORAM
    • Instructor: Diana Muzquiz