All Activities
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Get started with data-driven marketing
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
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Simplify your account structure
This lesson covers how to simplify your account to help improve efficiency and reach more potential customers.
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Reach your customers with ads that click to WhatsApp
Learn how to use ads that click to WhatsApp to help grow your business and reach new and current customers.
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Create templates and send messages with the WhatsApp Business Platform
Learn about setting up, managing and sending different types of templates through the WhatsApp Business Platform.
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Campaign activation tools and Meta Advantage+
Explore how to use Meta Ads Manager and Meta Business Suite for campaign activation, reporting and management.
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Opportunity score: experimentally proven recommendations to help improve your campaign performance
Explore how to use opportunity score to improve your campaign performance.
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Integrating data sources into your campaign strategy
Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.
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Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
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Strategies for targeting, placement and creative
Explore how to select the best ads targeting, placement and creative strategies with Meta Advantage solutions.
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Aligning campaign objectives with business goals
Explore how to optimize your advertising strategy with campaign objectives, performance goals, and data-based decision making.
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Reach your business goals with Reels ads
Discover how to get started with Reels ads by employing creative essentials and best practices for your assets and connecting with partners and creators as part of your strategy for Reels.
