All Activities
-
-
WhatsApp Business Platform for Effective Business Messaging
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform, and help learners avoid making...
-
Ad agencies and Conversions API: benefits and setup across clients
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Conversions API Gateway for multiple accounts and determine their integration method. The purpose of this workshop is to help advertisers...
-
Customize ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
-
Meta Certification Prep Live Training | Media Buying
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
-
Using Facebook Live on Mobile vs. Desktop
Meta Software Engineer, Adam Creeger, explains the advantages of going Live on Desktop versus mobile and when each option might be best for your content needs.
-
-
Privacy controls and brand safety
Explore brand safety controls, and learn about standards and policies relevant to ads on Meta technologies.
-
Set up Meta Conversions API with a direct integration
Learn how to set up and directly implement Meta Conversions API.
-
Establish your business presence with Messenger
Discover how to engage with customers through Messenger and use different features to communicate more efficiently.
-
Find high-quality leads this spring
Last year, Meta saw 18.9% growth for lead ad submissions during the 2nd quarter*. Register for our free webinar to learn how our improved features can help you get better quality leads this spring. *Source: Year-over-year analysis of over 500M...
-
Improve Lead Quality with Conversions API for CRM
Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...
-
Grow your audience with Advantage+ app campaigns
This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...
-
How to get started with Instagram Reels
This lesson prepares you to plan and create a reel for your business.
-
Get started with product catalogs across Meta technologies
The purpose of this workshop is to help learners achieve their business goals with product catalogs. This course is designed to help advertisers get started with catalogs for their ads across Meta technologies. This covers how to populate catalogs with...
-
Creative brief development
Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...
-
Stronger performance with Meta Conversions API
This course discusses how the Meta Conversions API can help you establish a more reliable data connection that leads to improved marketing campaign performance. Determine which integration option is best for your business and explore best practices for sharing...
-
Certification Prep Virtual Training | Business Marketing Strategy - Part 3
Certification Prep Business Marketing Strategy instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
-
Build an online business presence with Instagram
Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.
-
Generate insights to make data-driven recommendations
In this course, we'll learn how to extract insights from data and how to use insights to make data-driven recommendations.
-
Help your customers connect to your business on WhatsApp
This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
-
Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
-
Meta Certification Prep Live Training | Media Planning and Buying
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
-
Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.