Generate insights to make decisions based on data
Learn how to combine data from different sources, run tests and make recommendations with a test-and-learn approach.
All Activities
-
-
Setting up a business portfolio
Learn how to manage business assets using a business portfolio in Meta Business Suite or Meta Business Manager.
-
Meta Blueprint Training
Join us for an interactive and live training session with Meta Blueprint to learn more about our solutions and ask your questions directly to Meta experts Don't see any events here? Be sure to log into Blueprint to access a...
-
Catalog product video to enhance your Advantage+ catalog ads
This course covers the benefits of using catalog product video and how to run ads that use product video.
-
Get started with data-driven marketing
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
-
Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
-
Reach your business goals with Reels ads
In this training, you will learn how to create Reels ads and how to implement the creative essentials to enhance performance in your Facebook and Instagram Reels ads campaign strategies. You’ll also learn how to implement a Reels ads campaign...
-
Selecting campaign objectives
Explore the campaign objectives in Meta Ads Manager and consider which conversion locations and performance goals are available for each objective.
-
Use WhatsApp for a business
Learn how to create a WhatsApp Business Account and explore key features for communicating with customers.
-
Create audiences in Meta Ads Manager
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
-
Ask the Experts Session: Creative Diversification, Andromeda & The Auction
In this training, Meta's Creative Shop and Marketing Science teams will provide high-level platform knowledge and help answer your questions on how creative diversity, Meta's ad retrieval system, and auction dynamics work together to drive performance. What to Expect:Direct access...
-
Reach Your Business Goals with Reels
This course prepares you to design and create entertaining reels on Instagram. Use Reels to help new audiences discover your business and level up your creativity.
-
Event tracking and measurement set up: Learn how to set up and scale your app campaigns across Meta technologies
Webinar learning objectives Strengthen the technical foundation of your app campaigns across Meta technologies. This training is designed for experienced advertisers who want to set up app event tracking, choose the right signal source and implement reliable data connections to...
-
Data analysis and scaling: Learn how to set up and scale your app campaigns across Meta technologies
Webinar learning objectives Build confidence in your app measurement and attribution strategy across iOS and Android. This training is designed for experienced advertisers who want to deepen their understanding of measurement frameworks, improve attribution accuracy and use data-driven strategies to...
-
Determining the best buying type and bid strategy
Explore the available buying types and bid strategies for your campaigns.
-
Data analysis and scaling: Learn how to set up and scale your app campaigns across Meta technologies
-
Grow your audience with Advantage+ app campaigns
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...
-
Marketing Science
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science...
-
Support initial adoption of WhatsApp for Business
Highlight the value of a strong pilot for WhatsApp for Business and guide clients on the steps and best practices for setup.
-
Set up Meta Conversions API with a direct integration
This course is for developers and technical marketers. Learn about a server-to-server integration of the Meta Conversions API.
-
Industry Insights: A guide for agency success
Do you have clients in the ecommerce, professional services, healthcare or automotive industry? In this webinar, you’ll learn about:- Latest industry insights and exclusive Meta ad resources to help with client pitches, business reviews and conversations with clients. - Best...
-
WhatsApp Business Platform overview
Learn about the purpose and use cases of the WhatsApp Business Platform, and prepare for integration.
-
Use template analytics for the WhatsApp Business Platform
Learn how to use template analytics to help gain insights for marketing automation, customer insights and revenue optimization.
-
Meta Certification Prep Live Training | Media Buying
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
