The pixel helps you track conversions on your Facebook ads, optimize your ads for people most likely to convert and generate audiences to better target your ads. This course helps you setup, implement and troubleshoot the pixel so you...
Learn how to combine data from different sources, run tests and make recommendations with a test-and-learn approach.
The purpose of this workshop is to help advertisers in the service industry sector improve the quality of leads by optimizing their ad creative and instant forms setup. The webinar explores the strategic role of ad creative in helping businesses...
This course explores the value of a holistic measurement approach and specifically covers how to implement and interpret Conversion Lift tests and A/B tests and use the insights to optimize your future campaigns.
Impress clients with the latest recommendations and master campaign best practices by attending one of our live webinars. You’ll learn: The importance of a simplified account structure. How to unlock new opportunities with automation. New creative tactics to supercharge client...
This workshop explains how to enhance ad performance through personalization and scalable creative delivery. Explore the benefits and practical uses of Advantage+ creative, flexible media, related media and format automation, including how to turn on these features during campaign creation....
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science...
Certification Prep Business Marketing Strategist instructor led training sessions provide advertisers guidance on crafting strategic marketing plans and using Meta technologies to achieve business results. This includes developing marketing strategies based on the customer journey, maximizing Meta technologies across touchpoints,...
In this training, you'll learn how to leverage Advantage+ sales campaigns to improve performance, increase efficiency and achieve greater scale for your online advertising efforts. Discover best practices for data integration, creative diversification and campaign measurement to maximize your results.
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
This course helps you set up and implement the pixel so you can collect intent at each stage of the purchase path and tailor your messaging to move people through the marketing funnel.
Learn how to measure the true impact of Meta ads on search traffic by combining lift studies with custom conversions. This training provides an overview of the Conversion Lift methodology, step-by-step study setup guidance, and a review of the...
Learn how to create a budget for auction and reservation buying types.
Learn how you can calibrate cross-channel measurement to create a budget recommendation you can present with confidence.
Webinar learning objectives This training teaches advertisers how to use Meta's experimentation tools (A/B tests and Conversion Lift tests) to measure and prove holiday campaign performance. By the end of this session, you'll have a clear plan for running your...
Webinar learning objectives Get started with the Meta Conversions API and learn how to establish a more reliable data connection that leads to improved marketing campaign performance for your clients. This training is designed for participants who work at advertising...
Meet with the Meta Blueprint team to learn all about our Meta Certification program. Ask questions about our family of apps and services, topics in our certification exams and the process from start to finish during this session. Don't...
Learn about how Advantage+ audience can help you reach the people who are likely to be interested in your business and how to get started.
Explore how agencies, brands and creators can maximize their creator marketing strategies with Meta technologies.
Create content for a mobile world by using high-quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to people’s behavior and incorporate best practices when designing for mobile. Don't see any events here?...
