Campaign evaluation through reports and tests
Learn how to analyze campaign metrics in Meta Ads Reporting and measure performance using tests.
All Activities
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Include Reels placements in your campaigns
Discover how to get started with the Reels ad placement to help improve your campaign performance.
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Cross-border trade: maximize international sales with Meta
Discover the best media practices that can help increase international sales on Meta technologies.
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Grow your audience with Advantage+ app campaigns
This training prepares advertisers to grow an app audience with Advantage+ app campaigns that use AI and automation. Explore recommendations for getting started, running successful app promotion campaigns and improving campaign performance. Don't see any events here? Be sure to...
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Understand the true value of your campaigns with Conversion Lift
Learn how to measure the impact of campaigns with Conversion Lift and determine the best actions to take based on the results.
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Communicate with people on WhatsApp
This course provides an overview of how to bring a business online with the WhatsApp Business app.
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Help your customers connect to your business on WhatsApp
This course provides guidance on how to encourage conversations between customers and your business, share a WhatsApp QR code and enable customers to discover your business through ads that click to WhatsApp.
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How to create content that stands out on Instagram
This course teaches you how to create content for your business on Instagram.
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Generate high-quality leads with Meta technologies
This course teaches you how to extract insights from data and how to use insights to make data-driven recommendations. This workshop is the fourth virtual instructor-led training covering the skills necessary for the Marketing Science Certification exam.
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Ad formats and placements
Learn how to select ad formats and design creative strategies to reach your audience at each stage of the customer journey.
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Get started with data-driven marketing
Learn how data from the Meta Pixel, Conversions API and Facebook SDK can provide insights to reach people with relevant ads.
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Increase campaign performance with diversified creative
This course explores how advertisers can diversify their ad creative and how to get the most relevant ad to a given audience.
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Connect your website data for better ad performance
Webinar learning objectives Website data is helpful for ad performance, and setting it up doesn't have to be complicated. This training explains what the Meta Pixel and Meta Conversions API are and why using both can help improve your results....
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Cross-border business: Maximize international sales with Meta
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
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Optimize and Troubleshoot the Meta Pixel
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...
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Introduction to creator marketing
Explore how agencies, brands and creators can maximize their creator marketing strategies with Meta technologies.
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Certifications
Facebook awards credentials to individuals who demonstrate advanced-level proficiency in various aspects of digital marketing with Facebook products.
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Identify client opportunities with Meta Business Messaging solutions
Explore Meta Business Messaging's key offerings and learn how to apply them to support client messaging needs.
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Aligning business goals with campaign objectives
Explore how to optimize your advertising strategy with campaign objectives, performance goals and data-based decision making.
