All Activities
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Elevate your ad strategy with the WhatsApp Business Platform
In this course, you will learn how to leverage the WhatsApp Business Platform to enhance your business messaging strategy, collaborate with a Business Messaging Partner for onboarding, set up and optimize ads that click to WhatsApp campaigns, and measure the...
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Integrating data sources into your campaign strategy
Learn how to integrate data sources, including the Meta Pixel, the Conversions API and the Facebook SDK, into your campaigns across Meta technologies.
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Digital Marketing Associate Certification Prep (August)
Are you studying for the Digital Marketing Associate Certification, but need some extra help? Or perhaps, would prefer a live virtual experience while studying with a group of peers? This one-day workshop will deepen your knowledge around the Advertising...
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Complete embedded signup for the WhatsApp Business Platform
Learn about the embedded signup process and how to manage lines of credit with onboarded clients.
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Setting up a business portfolio
Learn how to manage business assets using a business portfolio in Meta Business Suite or Meta Business Manager.
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Maximize the Brand and Commerce Mix
Guidance on how to drive long term brand equity and implementing the optimal full funnel mix from brand awareness to conversions based on research from Oxford University Cross Media Study. Don't see any events here? Be sure to log...
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Retain and Grow Shoppers Online
Retention best practices and testing frameworks for lapsed, loyalist, trialist audiences and advanced retention strategies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled.To log in, head to the top...
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Business management tools and ads resources
Learn about Meta's business management tools and resources to navigate advertising solutions and strengthen your business strategy.
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Create for a Mobile World
Create content for a mobile world by using high quality ad creative in your mobile marketing campaigns. You will learn to design content that aligns to user behavior and incorporate best practices when designing for mobile.
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Agencies and Meta Conversions API: benefits and setup across clients
The purpose of this workshop is to help advertisers map their business objectives to what is functionally possible with the Meta Conversions API Gateway for multiple accounts and determine their integration method. Content includes an overview of what the Conversions...
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Use template analytics for the WhatsApp Business Platform
Learn how to use template analytics to help gain insights for marketing automation, customer insights and revenue optimization.
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Retail Proficiency Learning Path
This custom learning path is designed to help companies from the retail industry learn the fundamentals of advertising on Meta technologies.
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Search lift: measuring the true impact of Meta technologies on search traffic
Add search lift to your conversion lift tests to help determine the accuracy of your attribution analytics results.
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How to get started with Instagram Reels
This lesson prepares you to plan and create a reel for your business.
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