Get started with Meta Conversions API
Learn the purpose and benefits of the Meta Conversions API and how to select an integration option and implementation approach for an advertiser.
All Activities
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Webex Testing
This activity page is dedicated to the Webex test runs. Please feel free to schedule as many as you need as you familiarize yourselves with the new platform. We recommend that all coordinators schedule a test event so that we...
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Grow your audience with leads across Meta technologies
Today, leading businesses are creating and nurturing demand using modern lead generation tools that facilitate personalized discovery and enable frictionless experiences. Are you getting the most out of your lead generation efforts? Join us for a webinar on November...
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How to Make Your Instagram Content Stand Out
This course teaches you how to create content for your business on Instagram.
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Platform WhatsApp Business untuk pengiriman pesan bisnis yang efektif (IND)
Kursus ini membahas berbagai manfaat Platform WhatsApp Business bagi pelanggan dan pelaku bisnis di seluruh perjalanan pelanggan. Kursus ini menyediakan panduan bagi peserta untuk mewujudkan beragam tujuan bisnis peserta melalui berbagai fitur Platform WhatsApp Business, serta membantu peserta menghindari kesalahan...
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Reach more people on Instagram
Use the Instagram app to connect with your audience and reach more customers.
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Prove your knowledge with the Meta Technical Implementation Specialist assessment
Demonstrate the skills needed to guide the implementation and troubleshooting of key marketing technologies by passing the Technical Implementation Specialist assessment. To pass this assessment, answer 16 out of 20 questions correctly. Retake the exam as many times as needed...
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Grow your audience with Advantage+ app campaigns
Discover how to implement Advantage+ app campaigns to help grow mobile app audiences.
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Keeping people and businesses safe across Meta technologies
Learn to talk confidently with your clients about how Meta addresses brand safety through its set of policies and tools.
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Stronger performance with Meta Conversions API
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
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Measure your offline events with Meta Conversions API
This training begins with an overview of what an omnichannel marketing strategy is, the value of connecting omnichannel data, specifically offline events. We then go into how to share offline events with the Conversions API and review implementation options. We...
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Create ads from your Facebook Page
This course teaches you how to create ads from your Facebook Page.
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Ads targeting options
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
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Troubleshooting catalog for Advantage+ catalog ads
This training helps you troubleshoot a catalog for Advantage+ catalog ads and prepare for the Meta Certified Marketing Developer Exam.
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Optimize and Troubleshoot the Meta Pixel
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...
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SHELL Improving your client’s ad performance with data
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
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Commerce Messaging for Businesses
Conversational commerce is about connecting with people through chat by building effective conversational commerce campaigns and establishing a strong commerce presence on Facebook messaging platforms. This virtual training provides you with an overview of how to build a powerful...
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Get Started With the Conversions API - Advertising API Developer
The Conversions API is a direct channel to gather customer activity in a way that supports efforts to honor the choices consumers make about data sharing. The Conversions API continues to send data through browser-independent mechanisms, even when the...
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Advanced matching for websites
Learn how to use advanced matching for websites to optimize ad campaigns and protect customer privacy.
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Grow your audience with leads across Meta technologies
As a valued user of Meta's lead generation products, we know you're already committed to driving high-quality leads for your business. But are you getting the most out of your lead generation efforts?This webinar dive deep into the latest...
