Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...
Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...
This course teaches you how to create content for your business on Instagram.
This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...
Completion of this course is required to renew your Community Manager certification from Meta.
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. This instructor-led course is a set of four sessions designed to help learners prepare for the Meta Certified Marketing Science...
Learn how to set up and directly implement Meta Conversions API.
Learn how to select the best placements and creative strategies with Meta Advantage.
Learn how to add search lift to your conversion lift experiments to help determine the accuracy of your attribution analytics results. This will help you identify the true source of demand for your products so that you can make...
This lesson covers how to set up the Conversions API with Google Tag Manager.
Join us for an interactive and live training session with Meta Blueprint to learn more about our solutions and ask your questions directly to Meta experts Don't see any events here? Be sure to log into Blueprint to access a...
Do you have clients in the ecommerce, professional services, healthcare or automotive industry? In this webinar, you’ll learn about:- Latest industry insights and exclusive Meta ad resources to help with client pitches, business reviews and conversations with clients. - Best...
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
Learn how to use template analytics to help gain insights for marketing automation, customer insights and revenue optimization.
Today, leading businesses are creating and nurturing demand using modern lead generation tools that facilitate personalized discovery and enable frictionless experiences. Are you getting the most out of your lead generation efforts? Join us for a webinar on November...
Persiapan Sertifikasi Meta adalah sesi pelatihan yang dipandu oleh instruktur dan dirancang untuk memberikan panduan kepada pengiklan tentang bagaimana teknologi Meta dapat dimasukkan ke dalam strategi media. Sesi ini mencakup pemahaman tentang cara merencanakan kampanye yang memenuhi tujuan dan sasaran...
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...
Learn how to measure the impact of campaigns with Conversion Lift and determine the best actions to take based on the results.
Are you studying for the Digital Marketing Associate Certification, but need some extra help? Or perhaps, would prefer a live virtual experience while studying with a group of peers? This one-day workshop will deepen your knowledge around the Advertising...
Discover the key characteristics of marketing mix models and learn how these models work.
In this course we explore how to optimize for high-quality data and use summary statistics to interpret statistical outputs.
