Unlock the secrets to smarter marketing decisions. In this webinar, you’ll learn a clear framework for measuring marketing effectiveness, discover which metrics matter most and see how to design experiments that reveal true incrementality so you can make informed, data-driven...
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for...
The purpose of this workshop is to help learners prepare their ad strategy for the upcoming holiday shopping season. The workshop covers the benefits of using a product catalog and how to maintain one by following best practices. Next it...
This course is designed for marketing developers who have the technical expertise required to set up and implement more intermediate to advanced actions and solutions related to the Meta Pixel. This course will also prepare participants for the Meta...
TBC
This training is designed for ecommerce advertisers looking to maximize the results of their Meta ads in 2025. Learn the latest best practices for campaign structure, automation, creative diversification, data quality and opportunity score. Discover new catalog-compatible features and get...
This invite-only session is led by Meta’s Creative Shop and is designed to give expert-level creative recommendations. You’ll learn how to identify trending strategies, craft high-impact ad creative, and translate these strategies to strong performance. Don't see any events...
This workshop explains how agencies can work with their clients to use opportunity score, a new feature in Meta Ads Manager, to improve campaign performance. Content will include an overview of what opportunity score is, its benefits and when...
Join us for the first Creator Monetization API Summit, an exclusive invitation-only event highlighting the latest tools, features and roadmaps that make it easier for partners and their clients to discover and collaborate with creators while driving performance with...
The purpose of this workshop is to help advertisers map their own business objectives to what is functionally possible with catalog product video. Content includes an overview of the benefits of using catalog product video, creative best practices, how to...
Webinar learning objectives Supercharge your holiday campaigns with creative strategies that drive results. In this live training, you'll learn to build holiday-first creative frameworks for Reels ads, diversify assets to reach more people and use AI tools to create...
Sign up for a live session with a Meta expert to get your questions answered on key Agency Summit topics, like Creator Marketplace, AI, value tools, measurement solutions and opportunity score. Don't see any events here? Be sure to log...
This workshop covers how to guide AI for greater campaign performance using optimization tools across Meta technologies. Learn how to customize ad delivery for specific business KPIs and high-value customers, connect data sources for more accurate optimization and measurement and...
This training will cover how to use partnership ads to improve campaign performance. It covers the different types of partner content that can be used as partnership ads, as well as how to work with creators and build a partnership...
Discover how to leverage generative AI tools to elevate your marketing visuals and advertising strategies, learning fundamentals of creating engaging images using Meta AI, including image generation, editing, and animation techniques, tailored for marketing professionals with a foundational understanding of...
This webinar will explore the changes we are introducing that will make it easier to maximize performance in Meta Ads Manager for agencies, businesses and advertisers. First, we’ll discuss how opportunity score provides experimentally proven recommendations to help improve campaign...
This course explores the value of a holistic measurement approach and specifically covers how to implement and interpret Conversion Lift tests and A/B tests and use the insights to optimize your future campaigns.
This training begins with an introduction of Meta Advantage+, followed by a closer exploration of the newly launched feature, Advantage+ leads campaigns. Next, we’ll review best practices for your Advantage+ leads campaigns. We’ll then take some time to review how...
