All Activities

Create a Brand for Your Business

This lesson teaches you how to develop a brand for your business.

• Duration 7m
• Rating 4.7
• Beginner

What Is a Brand?

This lesson teaches you why a brand is important for your business.

• Duration 5m
• Rating 4.3
• Beginner

Create a Social Media Map for Your Business

This lesson teaches you how to develop a social media plan.

• Duration 6m
• Rating 5.0
• Beginner

Stay Connected with Your Customers Online Overview

Learn how to create an online presence and connect with your customers.

• Duration 16m
• Rating 4.7
• Beginner

Our Commitment to Authenticity and Transparency

Learn about the commitment Facebook has made to authenticity and transparency.

• Duration 3m
• Rating 3.0
• Intermediate

Measure the Creative Impact of Ads

This lesson explains the importance of incorporating quality creative in your ad campaigns.

• Duration 5m
• Rating 5.0
• Beginner

Engage with People and Build an Audience Overview

This overview outlines ways to interact with your audience.

• Duration 9m
• Rating 5.0
• Beginner

Why SMART Goals Matter

Learn about SMART goals and how they can be applied to your business. ='Master Data'!E7

• Duration 3m
• Rating 5.0
• Beginner

Understand the Customer Journey

Learn about the importance of the customer journey.

• Duration 3m
• Rating 4.6
• Beginner

Create Social Media Content

This lesson teaches you how to create content with different tips and tricks.

• Duration 3m
• Rating 4.5
• Beginner

Create SMART Marketing Goals for Your Business

Learn how to create SMART goals and keep track of your progress.='Master Data'!E8

• Duration 5m
• Rating 5.0
• Beginner

Introduction to the evolving ads ecosystem

Learn about three key evolutions in the advertising ecosystem and their implications for advertisers.

• Duration 10m
• Rating 5.0
• Intermediate

Attract an Audience on Social Media Overview

This overview outlines ways to attract your ideal audience online.

• Duration 13m
• Rating 4.5
• Beginner

Adherence to Our Community Standards

Learn how you can adhere to Facebook Community Standards and Advertising Policies.

• Duration 3m
• Rating 4.8
• Intermediate

Get started with advertising on Facebook and Instagram

In this lesson, students will learn when and how to use Ads Manager, including how to set up an Ads Manager account with the correct currency, time zone, spend limit, and payment settings.

• Duration 5m
• Rating 4.8
• Beginner

Create ads from a Facebook Page

This lesson will establish the difference between an ad and a Page post. Students will learn when to use each of the two ways to advertise from your Page: boosting a post and using a Promote Now button.

• Duration 5m
• Rating 4.7
• Beginner

Map Your Customers' Journey

Learn how to apply the customer journey to your business online.

• Duration 5m
• Rating 5.0
• Beginner

Knowledge check

Take this quiz to assess your knowledge on creating ads with Ads Manager.

• Duration 5m
• Rating 4.8
• Beginner

Knowledge Check

This assessment tests your knowledge of paid online events.

• Duration 10m
• Beginner

Meta Policy for Ads About Social Issues, Elections or Politics

Learn about Facebook policies for ads about social issues, elections or politics.

• Duration 5m
• Rating 4.7
• Intermediate

Plan Your Social Media Content

This lesson teaches you how to create a content plan for your social media to engage with your audience regularly.

• Duration 5m
• Rating 4.4
• Beginner

Future-proof your advertising with additional tools

In this lesson discover ways to gather customer interactions on Facebook with tools such as lead ads or ads that click to messages.

• Duration 5m
• Rating 5.0
• Intermediate

Knowledge Check

This assessment tests your knowledge of using Facebook Stars for your video content and live broadcasts.

• Duration 5m
• Rating 5.0
• Intermediate

Create ads from your Instagram account

Learn how to use Instagram to create ads for your business.

• Duration 5m
• Rating 4.8
• Beginner