All Activities
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Use App Events to Reach, Optimize and Measure
This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't...
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Planning for your campaign audience
Explore how to select new, custom and lookalike audiences for your ads and use Meta Advantage+ audience.
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Foundations of Meta Business Messaging
Learn about the benefits of Meta Business Messaging certification, and discover how to implement solutions across various platforms to encourage customer engagement and growth.
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Prepare for expansion
Identify expansion opportunities for a client's WhatsApp for Business strategy by evaluating their current approach, defining new use cases, and presenting tailored solutions.
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5 best practices to generate client results
Impress clients with the latest recommendations and master campaign best practices by attending one of our live webinars. You’ll learn: The importance of a simplified account structure. How to unlock new opportunities with automation. New creative tactics to supercharge client...
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Getting started with your first ad on Meta technologies
The purpose of this webinar is to help new advertisers understand what happens after their first ad goes live. Content covers how the learning phase works, how to read results, tips for the next campaign, common mistakes to avoid and...
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Connect your website data for better ad performance
Learn how the Meta Pixel and Meta Conversions API work together to connect your website data and help improve your ad performance.
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Upgrade your advertising with Advantage+ catalog ads
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
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Build a Business Messaging strategy
Explore how to create a business messaging strategy that aligns with business goals and objectives.
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Complete embedded signup for the WhatsApp Business Platform
Learn about the embedded signup process and how to manage lines of credit with onboarded clients.
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Meta Advertising Standards and brand safety
This course explores the Meta Advertising Standards and the brand safety controls available in Meta Business Manager.
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Engage your audience with Instagram Stories
This course teaches you how to content about your business and interact with your audience on Instagram Stories.
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Troubleshoot and provide technical support for the WhatsApp Business Platform
Learn about the different ways you can troubleshoot errors and provide ongoing technical support with the WhatsApp Business Platform.
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Maximize campaign results with Performance 5
This course will cover the five best practices for maximizing performance of direct response campaigns across Meta technologies.
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Stronger performance with Meta Conversions API
Webinar learning objectives Discover how to establish a more reliable data connection with the Conversions API and improve your campaign performance. Learn how to determine which integration option is best for your business and explore best practices for sharing data...
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Accelerate your growth
Create a strong foundation from which to seize the best growth opportunities. Find out how the hockey sticks and base system can help you build your startup.
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Ask the Experts Session: Creative Diversification, Andromeda & The Auction
In this training, Meta's Creative Shop and Marketing Science teams will provide high-level platform knowledge and help answer your questions on how creative diversity, Meta's ad retrieval system, and auction dynamics work together to drive performance. What to Expect:Direct access...
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Establish your business presence with Messenger
Discover how to engage with customers through Messenger and use different features to communicate more efficiently.
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Build an online presence with a Facebook Page
Learn how to create and maintain a Page, build an audience and implement best practices for posting on Facebook.
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Understand the true value of your campaigns with Conversion Lift
Learn how to measure the impact of campaigns with Conversion Lift and determine the best actions to take based on the results.
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Bring your business online with Instagram
This course prepares you to set up an Instagram business account and create a profile to get discovered and connect with customers.
