All Activities
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Get Started With the Conversions API - Advertising API Developer
The Conversions API is a direct channel to gather customer activity in a way that supports efforts to honor the choices consumers make about data sharing. The Conversions API continues to send data through browser-independent mechanisms, even when the...
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Improving your client’s ad performance with data
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
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Meta Certification Prep Live Training | Business Messaging Strategy
This training is designed to sharpen your expertise in Meta’s Business Messaging solutions and prepare you to pass the Business Messaging Strategy Certification exam. This focused session is designed to equip you with the latest strategies and tools to leverage...
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Meta Certified Advertising API Developer
You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.
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Maximize performance with Advantage+ sales campaigns
Learn how to use Advantage+ sales campaigns to help improve ad performance, increase efficiency and achieve greater scale.
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Determine the measurement approach
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
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Implementing a Meta Business Messaging strategy
Learn to implement a Business Messaging strategy by identifying needs, selecting partners, and defining integration milestones.
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Build a holistic measurement approach
Discover how to create a measurement portfolio that includes the right tools and solutions to answer key business questions.
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Applying best practices for placements and ad creative
Explore how to select the best placement and creative strategies with Meta Advantage+ solutions.
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Foundations of Meta Business Messaging
Learn about the benefits of Meta Business Messaging certification, and discover how to implement solutions across various platforms to encourage customer engagement and growth.
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Customize ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
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Optimize and troubleshoot the Meta Pixel
This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
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How to create content that stands out on Instagram
This course teaches you how to create content for your business on Instagram.
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Digital Marketing Associate Certification Prep
Discover the fundamental characteristics for successful planning in your digital media campaigns on Facebook and Instagram. In this session, you'll learn about the essentials of digital marketing: from business goal setting, creatives, optimization, and more! Lesson 1: Get Started with...
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Build a Business Messaging strategy
Explore how to create a business messaging strategy that aligns with business goals and objectives.
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Defining your ad audience
Explore how to create new, custom and lookalike audiences in Meta Ads Manager.
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Establish your business presence with Messenger
Discover how to engage with customers through Messenger and use different features to communicate more efficiently.
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Choose ad placements, budget and schedule in Meta Ads Manager
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
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Grow your business with ads that click to Instagram Direct
This workshop is intended to help advertisers use ads that click to Instagram Direct to attract new followers, engage customers and reach their business goals. This training explores Meta Business Messaging technologies, campaign creation in ads Manager, creative best practices...
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Simplify your account structure
This lesson covers how to simplify your account to help improve efficiency and reach more potential customers.
